Are you new to marketing? Interested in the field? Don’t really know where to start? Maybe you’ve been doing this for a few months and want to know how to beef up your growing skills? You’ve come to the right place.
I’ve been doing marketing at a B2B tech startup in Charleston, South Carolina for the past 6 months now. I came in with zero experience and almost no knowledge in the field. And it was especially hard for me at the beginning. I was constantly wondering, “How do I get better? What questions should I be asking and answering as a marketer?”
So that’s where this guide comes in. If I were starting again, here are the things I would have liked to have on my radar:
- What is marketing really?
- The importance of building up depositories of ads/emails/copy/etc.
- Design as a supplementary but super valuable skill.
- The difference between B2B and B2C and what that means for me as a marketer.
- Strategies for navigating the office as someone young, “uneducated”, and inexperienced.
- Why stupid questions like “what’s a customer?” and “why am I doing this?” are actually not stupid at all.
I can’t turn back the clock and start again with all these things under my belt. But I can spread what I’ve learned to all ya’ll who are just starting out or trying to “up your game”. If we’re not connected on social media, you can get access to these posts by joining my email list. They’ll be delivered to your inbox as they go up. Or you can check this page every week or two to get the goods.
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Part 1: What is marketing really?
Anyone can “do marketing”. But being a marketer is different from doing marketing. The truth is that marketers are architects. We craft systems that consistently deliver results.
Part 2: SEO Tips for Images
Two tips for making sure your images never hinder UX or SEO!
Having trouble making thumbnail images for your Facebook ads that look inviting?
No more, I say! Today I’m sharing my secrets for how to make your Facebook ads look snazzy.
Part 4: My 5 Favorite Marketing Books
This is a list of my 5 favorite marketing books and what I gleaned from them. But here’s the funny thing: none of these books are directly about marketing!